Legendary media personality and business man Douglas Lwanga has spoken about the bitter truth of TikToker Pretty Nicole’s new job at Baba TV.
When a video of the young girl presenting at the station was released on social media, it left a bitter taste in people’s mouths.
This is because of her history and the fact that she is one of the uneducated young girls that have gone viral for the bad reasons.
There are parents who are working very hard to pay fees for their children so that they can get such jobs and unfortunately most of them have ended up unemployed.
According to Douglas Lwanga, it very sad but the truth is that the world has changed. He said that it is now about the skills and what someone can offer not what someone has studied.
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The media personality explained that people need to stop composing and start living the new reality of how the world is moving.
“you raise a very pertinent issue for journalism students. The sad reality is that the media space like most jobs today is more about “what can you do” than “what did you study.” It’s skills versus qualifications. With the rise of technology and social media, the big question has shifted to “How many eyeballs do you bring to the media channel?” not “What degree do you hold?” That’s the new reality,”.